No one likes to talk about it.

But it makes all the difference.

When you’re building a business, you don’t want to talk about it.

When you’re searching for your significant other, you don’t want to talk about it.

When you’re chasing a dream, you don’t want to talk about it.


You want to believe you have control, that what you hope to achieve will be a direct result of your hard work.

Nobody talks about the other four-letter word, because this particular word doesn’t feed the narrative of the system, or further the agenda that demands six-figure college tuitions or five-figure coaching programs or four-figure weekend seminars.

And if I suggest that the success of anything, and I mean ANYthing, involving external stimuli or circumstance is also dependent on this other four-letter word, and not just your own actions, not only will you agree, you may be discouraged.

Don’t be.

Be encouraged. And unrealistically optimistic. And joyful.

Do beautiful things and let them go.

Because if you do beautiful things and let them go, your world will be wide open and free and wild and untamed.

And nothing like you dreamed. Bigger than that.

Better than that.

And the other four-letter word won’t matter.

What’s the other four-letter word?

I just realized that I don’t need to say it.

It already doesn’t matter.

Just do something beautiful.